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6.07 18:07 > Quytefab


Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times
by Malcolm Goodman
rating: ( reviews)
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<P><EM>Creativity and Strategic Innovation Management</EM> was the first book to integrate innovation management with both change management and creativity to form an innovative guide&nbsp;to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and&nbsp;Dingli&nbsp;emphasise the importance of a strategic approach to management through fostering creative processes.</P> <P>Revised and updated for a second edition, this ground-breaking book now includes: </P> <UL> <LI>A&nbsp;new section on contemporary themes in innovation management, such as the use of social media and sustainability. </LI> <LI>More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. </LI> <LI>More international cases and real life examples.</LI></UL> <P>The book is also supported by a range of new tutor support materials. </P> <P>This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli&nbsp;also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.</P>


Details:<br /> rank:
price: $44.48
bound: 352 pages
publisher: Routledge; 2 edition (March 25, 2017)
lang: English
asin:
isbn: 1138675105, 978-1138675100,
weight: 1.4 pounds (
filesize:


















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